5 Reasons Your Website Needs Responsive Design

July 22, 2016

Want to draw more users to your website, and keep them there? Here’s the thing you need to know: more and more Internet users are browsing from their mobile devices. In fact, mobile users are quickly surpassing PC users. What does this mean for your website? Well, if you aren’t already using responsive design, it could majorly impact your website traffic. Here are five reasons your website needs responsive design:

1. Users can view your website on multiple devices

How important is it, really, that your users can view your website on multiple devices? More than you may think. According to statistics, about 20% of all Google searches are made from mobile devices (http://blog.hubspot.com/marketing/responsive-design- list), and that number is only expected to rise. The average person is expected to have 4.3 mobile devices by the year 2020 (http://www.mobileworldlive.com/featured-content/home- banner/connected-devices- to-hit- 4-3- per-person-by- 2020-report/). That means your website needs to be easily accessible and usable to mobile users.

2. Your page will load faster

Internet users do not like waiting for a page to load. We are extremely impatient. According to Kissmetrics, even a one second delay in loading can cause a 7% decline in conversions, and 47% of people expect a web page to load in two seconds or less (https://blog.kissmetrics.com/loading-time/). If your website is not responsive, users are not going to wait around for your page to load—they’re going to hit the back button and click on the next website in their search results.

3. Your Google rank might depend on it

This hasn’t been proved yet, but there are rumors going around that having a responsive web design may affect your ranking on Google, and not just anyone is suggesting it. Google representatives themselves have stated that Google “recommends” responsive design. And it makes sense, right? If 20% of Google searches are made from mobile devices, Google should want to cater to those users to some degree. So, if your goal is for your website to reach #1 in related keyword searches, there’s a good chance that may depend on your website’s ability to reach mobile devices.

4. Responsive design is more efficient

There are thousands of different mobile devices, all with different screen sizes, shapes, and resolutions. Even within individual mobile devices, portrait vs. landscape mode can affect the readability of your website. Creating different layouts for every different mobile device would be time consuming, if not impossible, and like we said, it’s vital that your users can access your website on any device. Responsive design saves you time and money.

5. You need to keep up with new devices

Just as you can’t possibly create different layouts for every type of phone already on the market, you most certainly cannot keep up with the constant release of new devices. But responsive design can. Responsive design will keep up with upgrades, and make sure your website is compatible no matter from any device.

So, there you have it. Responsive design is no longer optional. If you want to run a successful website, you must use responsive design.

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