Vivid Software Solutions provides local SEO services to companies in and around San Diego.
It takes an intersection of highly technical experts and creative marketers to find that perfect balance in getting your website ranked on search engines. Web page optimization services are not one size fits all, and when choosing your SEO company, you need a company focused on your customer acquisition goals.
Built it and they will come does not apply in this arena! SEO isn’t magic, though some may think it is. It is a deliberate, research-based strategy to capitalize on a site’s strengths, minimize weaknesses and ultimately drive conversions.
Our Organic SEO Approach
Our team takes a 100% Organic Search Engine Optimization Approach, which means we do not pay for results, we earn them. Taking this natural approach ensures that our clients are receiving the most white-hat website optimization techniques which will make a long-term benefit. These practices and techniques may take a natural progression of 6 to 12 months but will add value to a website.
San Diego’s Premier Organic SEO Company
Algorithmic updates like Google Panda and Google Penguin penalizes thousands of sites for duplicating content, buying links, and generally taking the fast and easy approach to SEO. By doing extensive keyword research to create a prominent strategy and develop web content for pages on your website we make your website more organized, easily crawl-able for spiders, authoritative and relevant which increases visibility in search engines. As San Diego SEO Consultants, we employ the best practices and guidelines of SEO as created by the top search engines Google, Yahoo, and Bing in order to create a clean and non-spammy strategy for client’s websites.
We position your website in search results so potential customers can easily find you
Depending on your needs, you can follow one of three paths. The first option is to start with a technical audit of your site to maximize all of your other efforts. Another starting point may be to work with your current content to optimize what is there and develop what may be needed to fill in the gaps. Yet another kick off point may be to directly enter a content marketing program.
Of course, all of these paths depend on the website and your strategic business goals.
With the ever-changing landscape of search, you may be trying to recover traffic. We offer comprehensive Penalty Analysis and Removal packages to help in those instances.
Vivid Software Solutions experts always work with you and your company to make sure you are moving closer to your goals while setting your site up for long-term success.
Google Search Engine Optimization and Keywords
One of the most important concepts which are involved in search engine optimization is keywords. With the help of keywords which have been appropriately designed with a specific set of customers in mind, then it can go a long way in helping to attract a specific target group of customers. In addition, the keywords are not even limited to one specific geographical location. If the keywords have been selected in such a way, then they can be applied to different customer segments and geographical areas as well.
A branding process
There is absolutely no doubt that SEO can help you in generating a greater amount of attention and revenue for your business. On the other hand, even though very few people actually know about it, SEO can also be used as a branding process. This is because, with the help of higher search ranking results and an improved design of the website, it can definitely help your company name occupy a greater space in the minds of target customers.
Helps in increasing the credibility of the business
In the case of internet customers, they usually tend to believe and go for all those websites which are very easily available to them. The same is the case with SEO and the relationship that it shares with search engine rankings. So with the help of search engine optimization, you will be able to get your company name listed in the top five rankings. This can help in increasing the credibility of your business to quite some extent as well.
leading provider of SEO in San Diego County
Any kind of activity which you plans to do for your business, you would like to see some kind of return coming out of it. The same is the case with SEO as well. Considered to be one of the best ROIs in business, there are few chances that you can go wrong with this if done in the correct way.
What is SEO?
By definition Search Engine Optimization or SEO is the process of editing a website’s code and creating content to create authority and relevancy for keywords in order to increase organic search engine traffic to your website.
Having a thorough and well-researched SEO strategy can assist your website in climbing to the top of SERPs and ranking for targeted keywords. This eventual ranking will, in turn, lead to a valuable source of traffic and website conversions. Increased traffic = increased sales.
But, it’s not as simple as it may seem, search engine algorithms and best practices are constantly changing as the industry evolves. It is difficult for novices and professionals unless it’s the core of their business to keep up with the changes and updates. As an organic SEO company we retain our edge over the competition by utilizing proven programming methods from the ground up. Our commitment to web standards is unmatched. SEO is meant to be an extension of a marketing and web strategy and it’s important for businesses to reap the benefits of the strategy, which is why hiring a professional SEO agency is ideal for maximum ROI.
What Services Can You Expect from a Professional SEO Agency?
The San Diego SEO Experts at Vivid Software Solutions create a search engine optimization strategy based on client’s needs; whether seeking consultation or our technical services our team of organic SEO experts will customize strategies that tackle Search Engine Marketing concerns and create new opportunities.
SEO Services Include, but are not limited to the following:
- Keyword Research: Identifying high-value and relevant keywords to target based on user intent and search volume.
- On-Page Optimization:
- Meta Titles & Descriptions: Crafting these for optimal click-through rates and relevance.
- Content Optimization: Ensuring content relevance, quality, and keyword density.
- Image Optimization: Using relevant ALT text and optimizing image sizes.
- Header Tags: Properly structuring content using H1, H2, etc.
- Link Building:
- Outreach: Connecting with reputable websites for backlinks.
- Guest Blogging: Writing content for other sites in exchange for a backlink.
- Natural Link Acquisition: Crafting high-quality content that naturally attracts backlinks.
- Technical SEO:
- Site Speed: Optimizing for faster loading times.
- Mobile Optimization: Ensuring websites are mobile-friendly.
- XML Sitemaps: Creating and submitting these to search engines.
- Robots.txt: Directing search engine crawlers on which pages to index or ignore.
- Content Strategy:
- Blogging: Regularly publishing valuable content.
- Evergreen Content: Producing content that remains relevant over time.
- Content Gap Analysis: Identifying and filling content areas lacking on the website.
- Local SEO:
- Google My Business Optimization: Ensuring business details are accurate and complete.
- Local Citations: Consistent Name, Address, and Phone Number (NAP) across online directories.
- Analytics and Reporting:
- Monitoring organic traffic growth.
- Tracking keyword rankings.
- Analyzing user behavior and conversion rates.
- User Experience (UX):
- Site Navigation: Making sure users can easily navigate and find content.
- Internal Linking: Strategically guiding users through the website with relevant links.
- White Hat Techniques: Employing strategies that adhere to search engine guidelines, avoiding manipulative or deceptive tactics.
- Competitive Analysis:
- Studying competitors’ SEO strategies.
- Identifying opportunities to outperform them.
- Algorithm Updates: Staying updated with search engine algorithm changes and adjusting strategies accordingly.
- Organic vs. Paid Traffic: Emphasizing strategies that drive natural traffic without relying on paid advertising.
- Training and Education: Keeping clients informed about SEO best practices and industry changes.
- Voice Search Optimization: Ensuring content is optimized for voice search queries.
- Schema Markup: Implementing structured data to enhance search engine listings.
- Page Structure: Optimizing URL structures, breadcrumb navigation, and logical page hierarchy.
- Reputation Management: Monitoring and addressing any negative content or reviews that may affect organic visibility.
- Multilingual SEO: If applicable, optimizing websites for multiple languages and regions.
- Transparency: Offering clear reporting, setting realistic expectations, and maintaining open communication with clients.
- Continual Learning: Keeping updated with the latest trends, tools, and techniques in the evolving field of SEO.
An organic SEO company emphasizes on long-term growth and visibility on search engines, prioritizing strategies that yield sustained results rather than quick, temporary boosts.
SEO Services for small businesses
Search Engine Optimization (SEO), Search Engine Marketing (SEM) Pay Per Click Management (PPC)
Search Engine Optimization – SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Search Engine Marketing – SEM
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
Pay Per Click – PPC (Paid Advertisement)
Pay Per Click Management (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
ON-page optimization vs. OFF-page optimization
The off-page optimization relates more to the marketing side of optimization (SEM), all activities that are performed outside your website, for example, link-building and directory websites listings.